August 8, 2016 Here’s the new approach to increase your business: offer the “no commitment” option. No-Commitment Workout: “Worried about sinking your workout time and money in a gym? Think about these stand-alone classes as a fitness tasting menu.” (Weight Watchers) No-Commitment Pricing: “You may purchase a new phone without a contract at the no-commitment […]
Which is it: Loser, or Leader?
June 8, 2015 It’s a really, really good month for pastors. That’s just my opinion, but I think I’m right. June delivers two retail opportunities; you see it in stores, incessantly. Dads and Grads have pushed May’s Mothers out of the cash register spotlight. Brides used to share the June billing, but with marriage on […]
June 1, 2015 Short night (270 minutes between the sheets; sounds better than 4.5 hours); early morning (4:00a alarm); beat the traffic from home to Los Angeles Int’l; remote garage, check-in, TSA precheck (yes!), then head for the bus to the remote commuter terminal… all before 6:00a. My internal autopilot was locked-and-loaded for the Admiral’s […]
May 18, 2015 “I couldn’t do that. Could you do that? Why can they do it? Who are those guys?” That’s what Butch Cassidy (Paul Newman) said to Sundance (Robert Redford) from the top of a cliff, as the posse that unrelenting – and, gaining on them – was tracking them through rocks (1969). It […]
Making History Together
March 2, 2015 The world changed on January 9, 2007. Steve Jobs used the platform at Macworld in San Francisco to make this pronouncement: “We’re going to make some history together today.” Before he finished, he unveiled the first iPhone. Deliveries began on June 29th. Today, 600 million iPhones – in eight different generations – […]