Which is it: Loser, or Leader?

August 8, 2016 Here’s the new approach to increase your business: offer the “no commitment” option. No-Commitment Workout: “Worried about sinking your workout time and money in a gym? Think about these stand-alone classes as a fitness tasting menu.” (Weight Watchers) No-Commitment Pricing: “You may purchase a new phone without a contract at the no-commitment …

Commencement

June 8, 2015 It’s a really, really good month for pastors. That’s just my opinion, but I think I’m right. June delivers two retail opportunities; you see it in stores, incessantly. Dads and Grads have pushed May’s Mothers out of the cash register spotlight. Brides used to share the June billing, but with marriage on …

Road Warriors

June 1, 2015 Short night (270 minutes between the sheets; sounds better than 4.5 hours); early morning (4:00a alarm); beat the traffic from home to Los Angeles Int’l; remote garage, check-in, TSA precheck (yes!), then head for the bus to the remote commuter terminal… all before 6:00a. My internal autopilot was locked-and-loaded for the Admiral’s …

Making History Together

March 2, 2015 The world changed on January 9, 2007. Steve Jobs used the platform at Macworld in San Francisco to make this pronouncement: “We’re going to make some history together today.”  Before he finished, he unveiled the first iPhone. Deliveries began on June 29th. Today, 600 million iPhones – in eight different generations – …