Hard times

Hard times are hard.

There’s no way to sugar-coat that reality. We have some tag lines from the past – “When the goin’ gets tough, the tough get goin’” – that might work in a two-minute time out on a football field, but when the economy shuts down and there is no certain horizon of normalcy, the cloud of fear begins to envelope everyone and everything.

Terror shouts; hope whispers. Any screen that’s on – with a “live feed” – is screaming bad news, 24/7. For most people, that will be the unrelenting megaphone shaping their posture, moment-by-moment. An emotional fetal position will be widespread; followers need leaders, not prophets of doom during a worldwide pandemic and national emergency, with a pungent dose of presidential-election-year politics lathered on top.

Break from that; listen clearly: God has a history of raising-up remarkable leaders during the times when the populace has sequestered and the streets have emptied. Challenging circumstances birth champions; the Hard Times Heroes become the stuff of legend.

We – the leadership community that, together, comprise the movement surrounding The Master’s Program – are listening for the whisper of hope while tuning out the manipulative and macabre that are the stuff of Breaking News. The markets are in a free fall… but God is in Heaven, He has a plan, and that plan will engage a crucial contingent of men and women who are going to claim the high ground for the Kingdom. Call it His “still, small voice” if you’d prefer. The truth is: when you’re all-powerful – and eternally on the throne, commanding the universe to do your bidding – you don’t have to scream: the whisper of the invisible, invincible God wins every time.

Beginning tomorrow – Wednesday, March 25th, at 7:00am (Pacific) – we’re launching a new, live ,midweek, leaders-only reset via the platform we have on Facebook for Master’s OnLine. Hosted by me and Noah Elias – my comrade in the MOL effort – we’ll be streaming 15 minutes every week.

A dose of biblical history (featuring the men and women who have come before us, emerging as game-changers against the backdrop of chaos). Some conversation about what we’re hearing from the real-time members of this movement from across the country and around the world. A blast of very focused prayer for the challenges we’re all confronting during these unprecedented days. We’ll be watching the comments/questions that will be coming in – live – from the group participants. We’re in it, together; that’s hard to remember if we’re sheltering-in-place and away from the congregating opportunities that we’re used to having.

We’ll be live from 7:00-7:15a (Pacific); it will be accessible through the same group portal – recorded live – if you can’t make that window. This isn’t scripted; we’ll be pioneering some new ground (for us), but – as always – seeking to make us all better, together, as we continue to be on the Offense, in a world that is settling for Defense.

Here’s how to find us and get in on this encounter:

To access the Master’s Online Facebook Group  follow these instructions:

Follow these 3 simple steps below to easily locate and “like”  The Master’s Program Facebook Page to ensure you don’t miss the weekly LIVE event hosted by Bob Shank and Noah Elias.

“Hard Time Heroes” – Every Wednesday at 7am PST.

*A Facebook account is not required to view content on the public Master’s Program Facebook page. However, we recommend you create one to ensure you receive notifications for when LIVE events are happening. 

Step 1. Create or Log in to your Facebook account. To create an account you can do so from the mobile app or from a desktop by visiting www.facebook.com and fill out the short form.

Facebook Sign

Step 2. Visit The Master’s Online Facebook Page via the search option or by simply clicking the link here:


Step 3. “Like” our page and you’re done!

facebook like

If you choose to opt-out of creating a Facebook account, be sure to make note of our weekly LIVE event every Wednesday at 7am PST on your calendar and visit the link below to join us!







3 responses to “Hard times”

  1. David B Avatar
    David B

    Good morning! Thank you for opening the door to join the online program today.

  2. Derek D Avatar
    Derek D

    Hi Bob – I love this, great idea!!

  3. Steve M Avatar
    Steve M

    Thank you Bob for your leadership!

    Appreciating the privilege to be sharpened by such an esteemed group.

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